--- title: "Blog" url: https://justblue.de/en/blog/ date: 2024-02-26 modified: 2025-10-01 author: "yesdevs" type: page lang: en --- # Blog Blog # Shifting Perspectives Shifting perspectives fuels creativity – and that’s what we love! With our blog, we want to give you insights into the topics that currently inspire and drive us. Here you’ll find knowledge about our industry – paired with our own points of view. [![](https://justblue.de/wp-content/uploads/2024/05/blog_header_vuca.png) 22. MAY 24 – < 1 min reading **The VUCA Model: Definition and Relevance for Consumer Brands** While the economic, social, and political development of the post-war period up to the 1990s was characterized by sustained growth, prosperity, and a certain degree of predictability, the environment in which companies and organizations operate today has fundamentally changed since the turn of the millennium. With the end of the Cold War, the rise of […] ![Damian Selzer](https://justblue.de/wp-content/uploads/2024/05/justblue_damian_profil.png) from **Damian Selzer**](https://justblue.de/en/blog/the-vuca-model/) [![Gen-Z](https://justblue.de/wp-content/uploads/2024/05/justblue_genz_header.jpg) 22. MAY 24 — 7 min reading **Gen Z: Definition, Characteristics, and Values**](https://justblue.de/en/blog/gen-z-definition-characteristics-and-values/) [![](https://justblue.de/wp-content/uploads/2024/08/justblue_gooddesign_baddesign_header.png) 29. APR 25 — 7 min reading **What Makes Good Design? Insights from Packaging**](https://justblue.de/en/blog/what-makes-good-design-insights-from-packaging/) [![](https://justblue.de/wp-content/uploads/2024/05/blog_header_prompt_engineering-1.png) 22. MAY 24 — 5 min reading **Prompt Engineering**](https://justblue.de/en/blog/prompt-engineering/) [![](https://justblue.de/wp-content/uploads/2024/05/blog_header_lead_agentur_en.png) 22. MAY 24 — 2 min reading **Lead Agency JUSTBLUE: Holistic Marketing with Impact**](https://justblue.de/en/blog/lead-agency-justblue-holistic-marketing-with-impact/) [![](https://justblue.de/wp-content/uploads/2025/04/250611_Sunrise_Blog_Header_Pitches_SSCH-scaled.jpg) 25. APR 25 — 3 min reading **Design Pitches: Opportunities, Selection Criteria & Focus on Fairness**](https://justblue.de/en/blog/design-pitches-opportunities-selection-criteria-a-focus-on-fairness/) [![](https://justblue.de/wp-content/uploads/2022/10/Blog_header_corporate.png) 23. AUG 24 — 5 min reading **Corporate Design: Creating a Professional Visual Identity**](https://justblue.de/en/blog/corporate-design-creating-a-professional-visual-identity/) [![](https://justblue.de/wp-content/uploads/2024/05/justblue_emotions_header.webp) 22. MAY 24 — 7 min reading **Advertising Agency: Achieving Marketing Goals with Professional Support**](https://justblue.de/en/blog/advertising-agency/) [![](https://justblue.de/wp-content/uploads/2024/08/Blog_bierkasten-scaled.png) 23. AUG 24 — 2 min reading **Beer Crate Design: Beverage Crate Product Design**](https://justblue.de/en/blog/beer-crate-design-beverage-crate-product-design/) [![](https://justblue.de/wp-content/uploads/2025/04/Blog_header_cosmetic-1.png) 29. APR 25 — 3 min reading **Cosmetics Packaging Design: Influence on Purchasing Decisions**](https://justblue.de/en/blog/cosmetics-packaging-design-influence-on-purchasing-decisions/) [![](https://justblue.de/wp-content/uploads/2024/05/justblue_verpackungsdesign_header-scaled.png) 29. APR 25 — 11 min reading **Packaging Design for Food & Beverages: Innovative Solutions**](https://justblue.de/en/blog/packaging-design-food-beverages/) [![](https://justblue.de/wp-content/uploads/2022/10/Blog_header_medical.png) 23. AUG 24 — 4 min reading **Medical Packaging Design: Function, Trust & Brand Impact**](https://justblue.de/en/blog/medical-packaging-design/) [![](https://justblue.de/wp-content/uploads/2024/08/Blog_header_3D_packaging_design_3D-Design-scaled.png) 23. AUG 24 — 4 min reading **3D Packaging Design: Innovation for Industry and Packaging**](https://justblue.de/en/blog/3d-packaging-design-innovation-for-industry-and-packaging/) [![](https://justblue.de/wp-content/uploads/2022/10/Blog_Illus_flakon_en-scaled.png) 10. OCT 22 — 2 min reading **Packaging Design Flacon**](https://justblue.de/en/blog/packaging-design-flacon/) [![](https://justblue.de/wp-content/uploads/2024/10/PackagingDesign_Food_Schwartau_Samt_LimitedEdition_Stockholm_2019_packshot_hero.jpg) 08. OCT 22 — < 1 min reading **Limited Edition “Stockholm”**](https://justblue.de/en/blog/limited-edition-stockholm/) [![](https://justblue.de/wp-content/uploads/2024/10/Packaging_Design_FoodDesign_Penny_Saefte_Paradiso_Relaunch_2014_Range_hero.jpg) 08. OCT 22 — < 1 min reading **Penny Paradiso Relaunch**](https://justblue.de/en/blog/penny-paradiso-relaunch/) [![](https://justblue.de/wp-content/uploads/2022/10/blog_header_frutissima-1.png) 07. OCT 22 — 4 min reading **Schwartau Fruttissima Relaunch**](https://justblue.de/en/blog/schwartau-fruttissima-relaunch/) [![](https://justblue.de/wp-content/uploads/2022/10/blog_header_8x4-1.png) 09. OCT 22 — < 1 min reading **8×4 Logo Design Relaunch**](https://justblue.de/en/blog/8x4-logo-design-relaunch/) [![](https://justblue.de/wp-content/uploads/2024/10/PackagingDesign_NonFood_Becks_Kuehlschrank_hero.jpg) 08. OCT 22 — < 1 min reading **Beck’s Commercial Refrigerator Design**](https://justblue.de/en/blog/becks-commercial-refrigerator-design/)