---
title: "8×4 Logo Design Relaunch"
description: "The 8×4 Logo as the Heart of the Brand. The 8×4 logo has been completely redesigned. A new typeface and a consistent use of color coding across all variants bring a modern touch. The numeric elements..."
url: https://justblue.de/en/blog/8x4-logo-design-relaunch/
date: 2022-10-09
modified: 2025-11-06
author: "Andrea Millarg"
image: https://justblue.de/wp-content/uploads/2022/10/blog_header_8x4-1.png
categories: ["Design & Branding"]
type: post
lang: en
---

# 8×4 Logo Design Relaunch

## The 8×4 Logo as the Heart of the Brand

The 8×4 logo has been completely redesigned. A new typeface and a consistent use of color coding across all variants bring a modern touch. The numeric elements have been moved closer together, forming a stronger visual unit.

## Before – After

The organic shape surrounding the wordmark enhances uniqueness and reinforces the brand character of the logo. The modern, more compact typography of the 8×4 lettering is a contemporary interpretation of the traditional 8×4 logo. The logo now appears more youthful but not too trendy, appealing to a broad target group aged 15 to 50. 

![Background image](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_Markenrelaunch_IK.jpg)

![Background image](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_Markenrelaunch_IK.jpg)

## The Logo Shape

The logo shape is composed of three scent waves and becomes the heart of the brand.

![](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_Markenrelaunch_Skizze_IK.jpg)

![](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_male_RollOn_ik.jpg)

## A Strong Communication Logo

Even beyond packaging applications, the new 8×4 logo demonstrates strong visual impact. Its distinctive shape commands attention and conveys the brand’s values. A powerful logo as the foundation for a powerful brand.

![](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_Devices.jpg)

![](https://justblue.de/wp-content/uploads/2024/10/CorporateDesign_8x4_Deo_Relaunch_2014_Aussenwerbung_ik.jpg)