---
title: "Beer Crate Design: Beverage Crate Product Design"
description: "The World of Beer Crate Design. It all began with our beer crate for Beck’s . What was once a plain transport container became a true lifestyle item through innovative features such as the soft-touch..."
url: https://justblue.de/en/blog/beer-crate-design-beverage-crate-product-design/
date: 2024-08-23
modified: 2025-08-27
author: "Sebastian Beck"
image: https://justblue.de/wp-content/uploads/2024/08/Blog_bierkasten-scaled.png
categories: ["unkategorisiert"]
type: post
lang: en
---

# Beer Crate Design: Beverage Crate Product Design

## **The World of Beer Crate Design**

It all began with our beer crate for [Beck’s](https://justblue.de/en/works/becks/). What was once a plain transport container became a true lifestyle item through innovative features such as the soft-touch handle and in-mould label. Shortly thereafter, Warsteiner followed this example. Today, the beverage crate is an indispensable marketing tool. Despite the limited design possibilities due to pallet dimensions, developing beverage crates remains an exciting challenge for us as designers.

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_becks_1-scaled.png)

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_becks_2-scaled.png)

## **The Art of Beer Crate Design**

The design of beverage crates is a special discipline within industrial design. The dimensions are set by standards, leaving only a few millimeters of leeway. This space is used to create striking, brand-compliant, and intelligently stacked visuals. We focus on structured shapes and creative graphic ideas that stand out at the POS.

## **More Than Twenty Years of Beer and Beverage Crate Design**

Good beer crate design requires experience and expertise. JUSTBLUE has both and has developed numerous successful designs. Functionality and aesthetics are equally important for improving carrying comfort and creating purchase incentives. Our designs for [Beck’s](https://justblue.de/en/works/becks-design-with-history-and-future/), Warsteiner, Krombacher, and many others have sustainably enhanced brand perception and increased sales.

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_hella-scaled.png)

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_schweppes-scaled.png)

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_krombacher-scaled.png)

## **Innovations in Three-Dimensional Design**

A highlight of our work is the Smirnoff Ice crate, which makes full use of three-dimensional possibilities down to the very last millimeter. With rounded corners and a striking stacking pattern, we create an emotional brand association that impresses especially at events. Like a wall of ice blocks, the light blue, transparent beverage crates seem to tower up, supporting the brand’s key associations in the most emotional and tangible way.

![](https://justblue.de/wp-content/uploads/2024/08/blog_bierkasten_smirnoff-scaled.png)

#### Our References

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_perwoll_thumbnail.png) **Perwoll** **Reimagining Brand Magic: A Premium Upgrade for Maximum Impact** Packaging Design](https://justblue.de/en/works/perwoll/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Schwartau_Hofladen_PageImage.png) **Schwartau** **Authentic and Natural: Relaunch and Line Extension Based on a Homemade Recipe** Packaging Design](https://justblue.de/en/works/schwartau/)

[![](https://justblue.de/wp-content/uploads/2024/08/260213_dmBio_Teaser-01-scaled.png) **dmBio** **The dmBio Success Recipe Relaunch, Roll-Out, Over 1,200 SKUs and Long-Term Partnership** Packaging Design](https://justblue.de/en/works/dmbio-packaging/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_becks_bottles.png) **Beck’s** **Beck’s: Design with History – and Future** Packaging Design](https://justblue.de/en/works/becks-design-with-history-and-future/)

[![](https://justblue.de/wp-content/uploads/2024/08/RUF_TVC_Featured-1-e1750069798638.png) **RUF** **TVC with Brand Icon Bruce Darnell: Strategy, Concept & Production for Authentic Brand Awareness** Communication](https://justblue.de/en/works/ruf-tvc/)

[![](https://justblue.de/wp-content/uploads/2026/05/justblue_dmbio_logo_teaser.jpg) **dmBio** **Preserving identity, enhancing clarity: The dmBio logo evolution** Brand Design](https://justblue.de/en/works/preserving-identity-enhancing-clarity-the-dmbio-logo-evolution/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_hansaplast_thumbnail.png) **Hansaplast** **Hansaplast in 1st Place: Concept and Assets for Benchmark Digital Campaign** Kommunikation](https://justblue.de/en/works/hansaplast/)

[![](https://justblue.de/wp-content/uploads/2026/08/260715_8x4_Secret_WebCase_Animatione02.jpg) **8×4** **Brand Impact You Can Spray – Shelf Impact for the New 8×4 Body Spray Range** Special Edition Packaging](https://justblue.de/en/works/brand-impact-you-can-spray-shelf-impact-for-the-new-8x4-body-spray-range/)

[![Gerolsteiner](https://justblue.de/wp-content/uploads/2024/08/justblue_gerolsteiner_thumbnail.png) **Gerolsteiner** **Small Heroes, Big Brand Values: Sparkling Storytelling for Gerolsteiner Edutainment Campaign** Kommunikation](https://justblue.de/en/works/gerolsteiner/)

[![](https://justblue.de/wp-content/uploads/2026/06/justblue_RUF_baerchen_Rufus-1.jpg) **RUF** **More Than a Sales Promotion: The RUF Bear Family as a Brand Asset** Communication](https://justblue.de/en/works/sammellust-statt-sales-promo-die-ruf-baerchen-family-als-brand-asset/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_orangina_header.png) **Orangina** **A Lemonade Turned Upside Down: Strong Shelf Impact With Iconic Brand USP** Packaging Design](https://justblue.de/en/works/orangina/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Glycklich_PageImage.png) **Glycklich** **Glycklich Ice Cream: Clear Brand Identity for Endearing Enjoyment & Success at the POS** Brand Design](https://justblue.de/en/works/glycklich-eis/)

[![](https://justblue.de/wp-content/uploads/2026/04/justblue_persil_Teaser-scaled.png) **Persil** **Persil: Reimagining Deep Clean – a relaunch design balancing performance and emotion** Brand Design](https://justblue.de/en/works/persil-reimagining-deep-clean-a-relaunch-design-balancing-performance-and-emotion/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Mystery_teaser-scaled.png) **Pfanner Mystery** **Top Secret TasteTEE: Awareness Campaign and Gamified Packaging Design** Communication](https://justblue.de/en/works/pfanner-mystery/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_dejavu_thumbnail.png) **Déjà-Vu** **Unique Despite Déjà Vu: Branding in Oriental Summer Style** Packaging Design](https://justblue.de/en/works/dejavu/)

[![](https://justblue.de/wp-content/uploads/2025/09/justblue_vantastic_teaser.jpg) **Vantastic** **Vantastic Foods – The Happy Rebel in a World of Preaching** Brand Strategy](https://justblue.de/en/works/vantastic-foods-the-happy-rebel-in-a-world-of-preaching-2/)

[![](https://justblue.de/wp-content/uploads/2025/08/justblue_bitburger_workshop_thumbnail-4-scaled.png) **Bitburger: Clearly Defined – Strategy Workshop on Brand Diversity** Brand Strategy](https://justblue.de/en/works/bitburger-clearly-defined-strategy-workshop-on-brand-diversity/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Bahlsen_LemonRosemary-04.png) **Bahlsen Special Edition** **Bahlsen: Special Edition Packaging** Packaging Design](https://justblue.de/en/works/bahlsen-special-edition/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Edding_Banner-scaled.png) **Edding** **Artist Workshop for the Market Leader: Packaging Visuals for Authentic Inspiration** Brand Strategy](https://justblue.de/en/works/edding/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Melonise_PageImage.png) **Pfanner** **From a Design to a Hashtag: Emotional Awareness Campaign for Gen Z** Communication](https://justblue.de/en/works/pfanner-melonize/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_jaegermeister_thumbnail.png) **Jägermeister** **Beautifully Clear: Young and Fresh With the DNA of the Platzhirsch** Packaging Design](https://justblue.de/en/works/jaegermeister/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_bitburger_teaser-scaled.png) **Bitburger** **Bitburger: Holistic Branding for a Heritage Brand** Packaging Design](https://justblue.de/en/works/bitburger/)

[![](https://justblue.de/wp-content/uploads/2025/10/justblue_Rama_Cremefine_Bottle-scaled.jpg) **Rama** **Rama Cremefine: Down-To-Earth. True to Brand. Simply Delicious.** Packaging Design](https://justblue.de/en/works/rama-cremefine-down-to-earth-true-to-brand-simply-delicious/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_gerolsteiner_erfri_korken.png) **Gerolsteiner** **Gerolsteiner: Refreshing the Look of Germany’s No. 1 Since 2017** Packaging Design](https://justblue.de/en/works/gerolsteiner-refreshing-the-look-of-germanys-no-1-since-2017/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_NIVEA_Teaser-scaled.png) **NIVEA** **Partner from Head to Toe: Over Two Decades of NIVEA** Packaging Design](https://justblue.de/en/works/nivea/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue__RUF_Packaging_teaser.png) **RUF** **Category Codes in the Shelf: A Heritage Brand Finds Its New Look** Packaging Design](https://justblue.de/en/works/ruf-packaging/)

[![](https://justblue.de/wp-content/uploads/2025/06/justblue_norden_dry_gin_teaser.png) **Norden Dry Gin** **Norden Dry Gin – Authentic Clarity from the North** Brand Strategy](https://justblue.de/en/works/norden-dry-gin/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_Teaser_Becks.png) **Beck’s** **Beck’s: Brand Strategy and Key Visual Development** Brand Strategy](https://justblue.de/en/works/becks/)

[![](https://justblue.de/wp-content/uploads/2024/11/RUF_featured-image-scaled.png) **RUF** **Evolution, Not Reinvention: A Modern Take on a Classic Brand** Brand Design](https://justblue.de/en/works/ruf-brand/)

[![](https://justblue.de/wp-content/uploads/2024/03/bahlsen-thumb-placeholder.png) **Bahlsen** **Brand Activation During the Christmas Rush: Impulse Purchases Through Seasonal Relevance** Packaging Design](https://justblue.de/en/works/bahlsen/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue_Teaser_dmBio-1.png) **dmBio** **Everything for the Love Brand: Branding, Strategy, and Content Creation** Communication](https://justblue.de/en/works/dmbio-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_nivea_thumbnail.png) **NIVEA Cellular** **A Key Visual with Depth: Relaunching a Brand Icon in the Premium Segment** Packaging Design](https://justblue.de/en/works/nivea-cellular/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_ruf_glueklichmacher_mockup-scaled.png) **RUF** **Following the Customer Journey: Digital Campaigning for RUF ** Communication](https://justblue.de/en/works/ruf-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2024/03/gizeh-featured-image.png) **Gizeh** **Higher Than Ever: Reaching New Heights with the “420” Implicit Branding Campaign** Brand Strategy](https://justblue.de/en/works/gizeh/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Beiersdorf_Creme.png) **Beiersdorf** **Less Is More: Logo and Corporate Design for a Global Corporation** Brand Design](https://justblue.de/en/works/beiersdorf/)