---
title: "Home"
url: https://justblue.de/en/
date: 2024-02-26
modified: 2026-08-20
author: "yesdevs"
type: page
lang: en
---

# Home

![](https://justblue.de/wp-content/uploads/2026/05/260506_Newsletter_25_Years_Standbild_Desktop-scaled.jpg)

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# Experts in Branding, Design and Communication

We give brands everything they need to make branding successful – from strategy and concept to design and communication. As a creative branding agency, our goal is to create more relevance and meaning for brands. Because brands are more successful when they not only convince their audience but also connect with them emotionally.

That’s what we put our passion into – whether we’re developing a new strategic brand positioning or bringing an existing one to life through design execution.
We can take the lead as a branding agency, work in a co-creational setup with other partners, or focus on execution. No matter the setup, our commitment is always the same: unlocking the full potential of your brand.

JUSTBLUE – Creative Thinking & Strategic Branding.

![Background image](https://justblue.de/wp-content/uploads/2024/05/justblue_strategie-1024x442.png)

![Background image](https://justblue.de/wp-content/uploads/2024/05/justblue_strategie-1024x442.png)

We believe that brands reach their full potential when their appearance is driven by a unique and creative idea. This idea should be rooted in the brand’s positioning, resonate with the target audience, and, of course, be brought to life through outstanding visual execution. That’s how meaning is created and how brand success follows.

That’s why we developed the concept of Integrated Visual Relevance within the JUSTBLUE branding process. It represents the intersection of brand positioning, relevant conceptual thinking, and the current visual preferences of the target audience – across all touchpoints.
In our projects, we make sure all key factors are considered to hit the sweet spot and unlock the brand’s full potential. To do so, we use proven branding tools for concept development and innovative AI-based technologies for validation.

## Brand Strategy

The right strategy is at the heart of successful brand building. It serves as the foundation and clear guiding framework for brand management, rooted in a sound understanding of markets, target groups, and current trends. A well-crafted brand strategy is the starting point for greater relevance and significance. That is why we place such great importance on this strategic and conceptual step in our work.

![justblue_vantastic_encard](https://justblue.de/wp-content/uploads/2025/08/justblue_vantastic_en-scaled.png)
![service_cards_norden_dry_gincard](https://justblue.de/wp-content/uploads/2025/08/service_cards_norden_dry_gin-scaled.png)
![service_cards_beckscard](https://justblue.de/wp-content/uploads/2025/08/service_cards_becks-scaled.png)
![service_cards_bitburgercard](https://justblue.de/wp-content/uploads/2025/08/service_cards_bitburger-scaled.png)
![service_cards_eddingcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_edding-scaled.png)

Brand Positioning

Because brands need a clear standpoint, we position them distinctly and in line with the brand strategy in the minds of consumers. For this, we use established positioning tools such as the Brand Key and incorporate all relevant factors to ensure they serve as the foundation for the development of all brand assets.

[Here’s an example](https://justblue.de/en/works/vantastic-foods/)

Brand Development

Ideally, brands communicate at first glance. That’s why we translate brand positioning into a unique and characterful identity. It is designed to deliver a meaningful and consistent message to the target audience and bring the strategic concept to life. Our approach combines strategic insight with creativity.”

[Here’s an example](https://justblue.de/en/works/norden-dry-gin/)

Brand Architecture

To maintain clarity, we design a robust and straightforward framework for complex brand families. This makes it possible to define connections and create seamless interactions within the brand portfolio. The result is a clear brand structure and orientation for consumers.

[Here’s an example](https://justblue.de/en/works/becks-design-with-history-and-future/)

Brand Innovation

Tomorrow is already yesterday – that’s why brands must constantly evolve in line with their positioning in order to stay relevant. In workshops or brainstorming sessions, we develop ideas for innovations or creative concepts. In doing so, we take into account consumer insights that are relevant to the target audience and connect them with current trends.

[Here’s an example](https://justblue.de/en/works/bitburger-clearly-defined-strategy-workshop-on-brand-diversity/)

Trend Workshops

Specific trends are not random phenomena but are derived from mega-trends and consumer needs. Brands must understand the zeitgeist and relevant trends at an early stage in order to unlock their full potential. We not only provide trend analyses but also derive strategic recommendations for action for brands.

[Here’s an example](https://justblue.de/en/works/edding/)

## Design & Branding

Visual design is key to successful brand communication – it creates an instant connection to the brand’s message. By combining strategy and creativity, we develop ideas that bring brand strategies to life. Our goal is to deliver strong concepts and striking visuals that help brands stay relevant to their audiences and create real emotional impact.

![service_cards_glyklichcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_glyklich-scaled.png)
![service_cards_perwollcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_perwoll-scaled.png)
![service_cards_dejavucard](https://justblue.de/wp-content/uploads/2025/08/service_cards_dejavu-scaled.png)
![service_cards_beiersdorfcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_beiersdorf-scaled.png)
![service_cards_cellularcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_cellular-scaled.png)
![service_cards_ruf_kommunikationcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_ruf_kommunikation-scaled.png)

Brand Design

Every brand touchpoint is an opportunity to communicate identity and values. Our expertise lies in translating brand strategy into a seamless and coherent design system. We shape brands in a way that makes them not only visually recognizable but also emotionally engaging.

[Here’s an example](https://justblue.de/en/works/glycklich-eis/)

Packaging Design

Packaging is often the brand touchpoint with the highest frequency of consumer interaction. That’s why we see it as a strategic communication tool – one that must convey brand content and win over the target audience. Our approach combines meaningful messaging with aesthetic appeal and functional design.

[Here’s an example](https://justblue.de/en/works/perwoll/)

Product Design

Our agency has its roots in product design and remains a specialist in structural design to this day. We support numerous well-known companies like Krombacher, Gerolsteiner, and Perwoll in shaping and developing their product designs. In every project, we bring together functionality and creative innovation to meet market demands and exceed consumer expectations.

In our development process, we combine aesthetics in line with the current zeitgeist and brand strategy to meet today’s trends while crafting a unique visual identity through form. The result: shapes that are both emotionally engaging and functionally strong – and unmistakably tailored to the brand.
Thanks to our many years of technical expertise, we ensure feasibility right from the start. And with our holistic branding know-how, we create synergy between structural design and 2D brand design, strengthening the brand identity on every level.

[Here’s an example](https://justblue.de/en/works/dejavu/)

Brand Guidelines

Clarity and consistency are the foundation of trust. With our Brand Guidelines, we establish clear standards that ensure a seamless and unified brand presence across all media. Ideally, they serve as the brand’s user manual – across channels, teams, and agencies. That’s when the full potential of brand design can truly unfold.

[Here’s an example](https://justblue.de/en/works/beiersdorf/)

Design Rollout

The best idea means nothing if it’s not executed well. During the design rollout, we ensure a systematic implementation of the brand across all platforms and touchpoints. Our focus is on making sure the brand identity is expressed consistently and effectively in every detail.

[Here’s an example](https://justblue.de/en/works/nivea-cellular/)

Digital Design

In today’s digital world, every click and every swipe tells part of a brand’s story. As digital branding experts, we analyze a brand’s online presence and ensure that its message is seamlessly integrated into our digital design concepts.

[Here’s an example](https://justblue.de/en/works/ruf-kommunikation/)

## Content

No content, no relevance. From the initial concept to the final execution, we support brands in delivering their messages in a powerful and efficient way. Our goal is always to engage the audience emotionally while convincing them rationally.

![service_cards_dmbio_somecard](https://justblue.de/wp-content/uploads/2025/08/service_cards_dmbio_some-scaled.png)
![service_cards_pfanner_twitchcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_pfanner_twitch-scaled.png)
![service_cards_dmbio_feedcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_dmbio_feed-scaled.png)
![service_cards_tvccard](https://justblue.de/wp-content/uploads/2025/08/service_cards_tvc-scaled.png)
![service_cards_pfanner_melonisecard](https://justblue.de/wp-content/uploads/2025/08/service_cards_pfanner_melonise-scaled.png)
![service_cards_dmbio_postcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_dmbio_post-scaled.png)
![service_cards_grexcard](https://justblue.de/wp-content/uploads/2025/08/service_cards_grex-scaled.png)

Content Strategy

Content follows strategy. We start by analyzing which messages truly matter to the target audience. Then we develop focused content formats designed to create maximum impact and resonance.

[Here’s an example](https://justblue.de/en/works/dmbio-kommunikation/)

Brand Campaign

A successful brand campaign doesn’t just grab attention – it builds lasting connections. Whether it’s out of home, motion content, online or offline, brands need to be where their audience is. We get them there by creating campaign concepts that deliver clear messages and stick in people’s minds.

[Here’s an example](https://justblue.de/en/works/pfanner-mystery/)

Social Media Strategy

Social media is the stage for thoughtful brand presentation. We create the right content to engage target audiences in a relevant and meaningful way. Our approach is guided by measurable results and KPIs that truly matter to the brand.

[Here’s an example](https://justblue.de/en/works/dmbio-kommunikation/)

Content Production

Our goal is to stage brands through powerful imagery and dynamic videos that spark emotion and build lasting trust. Every piece of content should contribute to that. Because that’s the only way to create true relevance – and turn brands into love brands.

[Here’s an example](https://justblue.de/en/works/ruf-tvc/)

Social Media Advertising

We understand the power of targeted and effective advertising on social media to drive brands forward and connect with their audiences. That’s why we combine creative ideas with data-driven precision to deliver real impact and measurable success in social media advertising.

[Here’s an example](https://justblue.de/en/works/pfanner-melonize/)

Influencer Marketing

We believe influencer marketing is more than just placing products. It’s an opportunity to tell authentic stories through tailored campaigns, build trust, and strengthen brand loyalty.

[Here’s an example](https://justblue.de/en/works/dmbio-kommunikation/)

Brand Experience

Personal experience is the most powerful form of interaction. Whether it’s a trade fair booth, a festival appearance, or an augmented reality experience. At JUSTBLUE, we take brand experiences to the next level and leave a lasting impression on the target audience.

[Here’s an example](https://justblue.de/en/works/gerolsteiner/)

## Our Clients

We’re proud to have been working successfully with most of our clients for many years. It doesn’t matter whether they’re global players or start-ups. More relevance helps every brand move forward!

![Bahlsen](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Bahlsen.png)

![Beck's](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Becks.png)

![Beiersdorf](https://justblue.de/wp-content/uploads/2024/11/BDF_Logo_CorporateBlue.jpg)

![Berentzen](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Berentzen.png)

![Bitburger](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Bitburger.png)

![Corona](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Corona.png)

![dmBio](https://justblue.de/wp-content/uploads/2026/01/dmBio_Logo_Maxi_4C.png)

![Edding](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_edding.png)

![Edeka](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Edeka.png)

![Eucerin](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Eucerin.png)

![Gerolsteiner](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Gerolsteiner.png)

![Gizeh](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Gizeh.png)

![hella](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_hella.png)

![Henkel](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Henkel.png)

![Jägermeister](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Jagermeister.png)

![Lavazza](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Lavazza.png)

![Nestle](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Nestle-1-scaled.png)

![NIVEA](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Nivea.png)

![Perwoll](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Perwoll.png)

![Pfanner](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Pfanner.png)

![Rama](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Rama.png)

![Rotkäppchen](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Rotkappchen.png)

![RUF](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_RUF.png)

![Schwartau](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Schwartau.png)

![Stabilo](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Stabilo.png)

![Tchibo](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Tchibo.png)

![Tesa](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_Tesa.png)

![Three Sixty](https://justblue.de/wp-content/uploads/2024/11/241101_KundenLogos_Color_ThreeSixty.png)

Case Studies

## Meaningful Brand Projects

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Bahlsen_LemonRosemary-04.png) **Bahlsen Special Edition** **Bahlsen: Special Edition Packaging** Packaging Design](https://justblue.de/en/works/bahlsen-special-edition/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_dejavu_thumbnail.png) **Déjà-Vu** **Unique Despite Déjà Vu: Branding in Oriental Summer Style** Packaging Design](https://justblue.de/en/works/dejavu/)

[![](https://justblue.de/wp-content/uploads/2024/08/RUF_TVC_Featured-1-e1750069798638.png) **RUF** **TVC with Brand Icon Bruce Darnell: Strategy, Concept & Production for Authentic Brand Awareness** Communication](https://justblue.de/en/works/ruf-tvc/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Beiersdorf_Creme.png) **Beiersdorf** **Less Is More: Logo and Corporate Design for a Global Corporation** Brand Design](https://justblue.de/en/works/beiersdorf/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_gerolsteiner_erfri_korken.png) **Gerolsteiner** **Gerolsteiner: Refreshing the Look of Germany’s No. 1 Since 2017** Packaging Design](https://justblue.de/en/works/gerolsteiner-refreshing-the-look-of-germanys-no-1-since-2017/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Schwartau_Hofladen_PageImage.png) **Schwartau** **Authentic and Natural: Relaunch and Line Extension Based on a Homemade Recipe** Packaging Design](https://justblue.de/en/works/schwartau/)

[![](https://justblue.de/wp-content/uploads/2026/06/justblue_RUF_baerchen_Rufus-1.jpg) **RUF** **More Than a Sales Promotion: The RUF Bear Family as a Brand Asset** Communication](https://justblue.de/en/works/sammellust-statt-sales-promo-die-ruf-baerchen-family-als-brand-asset/)

[![](https://justblue.de/wp-content/uploads/2024/03/gizeh-featured-image.png) **Gizeh** **Higher Than Ever: Reaching New Heights with the “420” Implicit Branding Campaign** Brand Strategy](https://justblue.de/en/works/gizeh/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Melonise_PageImage.png) **Pfanner** **From a Design to a Hashtag: Emotional Awareness Campaign for Gen Z** Communication](https://justblue.de/en/works/pfanner-melonize/)

[![](https://justblue.de/wp-content/uploads/2025/10/justblue_Rama_Cremefine_Bottle-scaled.jpg) **Rama** **Rama Cremefine: Down-To-Earth. True to Brand. Simply Delicious.** Packaging Design](https://justblue.de/en/works/rama-cremefine-down-to-earth-true-to-brand-simply-delicious/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_nivea_thumbnail.png) **NIVEA Cellular** **A Key Visual with Depth: Relaunching a Brand Icon in the Premium Segment** Packaging Design](https://justblue.de/en/works/nivea-cellular/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue__RUF_Packaging_teaser.png) **RUF** **Category Codes in the Shelf: A Heritage Brand Finds Its New Look** Packaging Design](https://justblue.de/en/works/ruf-packaging/)

[![](https://justblue.de/wp-content/uploads/2025/08/justblue_bitburger_workshop_thumbnail-4-scaled.png) **Bitburger: Clearly Defined – Strategy Workshop on Brand Diversity** Brand Strategy](https://justblue.de/en/works/bitburger-clearly-defined-strategy-workshop-on-brand-diversity/)

[![](https://justblue.de/wp-content/uploads/2024/11/RUF_featured-image-scaled.png) **RUF** **Evolution, Not Reinvention: A Modern Take on a Classic Brand** Brand Design](https://justblue.de/en/works/ruf-brand/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue_Teaser_dmBio-1.png) **dmBio** **Everything for the Love Brand: Branding, Strategy, and Content Creation** Communication](https://justblue.de/en/works/dmbio-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2026/04/justblue_persil_Teaser-scaled.png) **Persil** **Persil: Reimagining Deep Clean – a relaunch design balancing performance and emotion** Brand Design](https://justblue.de/en/works/persil-reimagining-deep-clean-a-relaunch-design-balancing-performance-and-emotion/)

[![](https://justblue.de/wp-content/uploads/2024/08/260213_dmBio_Teaser-01-scaled.png) **dmBio** **The dmBio Success Recipe Relaunch, Roll-Out, Over 1,200 SKUs and Long-Term Partnership** Packaging Design](https://justblue.de/en/works/dmbio-packaging/)

[![](https://justblue.de/wp-content/uploads/2024/03/bahlsen-thumb-placeholder.png) **Bahlsen** **Brand Activation During the Christmas Rush: Impulse Purchases Through Seasonal Relevance** Packaging Design](https://justblue.de/en/works/bahlsen/)

[![Gerolsteiner](https://justblue.de/wp-content/uploads/2024/08/justblue_gerolsteiner_thumbnail.png) **Gerolsteiner** **Small Heroes, Big Brand Values: Sparkling Storytelling for Gerolsteiner Edutainment Campaign** Kommunikation](https://justblue.de/en/works/gerolsteiner/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_hansaplast_thumbnail.png) **Hansaplast** **Hansaplast in 1st Place: Concept and Assets for Benchmark Digital Campaign** Kommunikation](https://justblue.de/en/works/hansaplast/)

[![](https://justblue.de/wp-content/uploads/2025/09/justblue_vantastic_teaser.jpg) **Vantastic** **Vantastic Foods – The Happy Rebel in a World of Preaching** Brand Strategy](https://justblue.de/en/works/vantastic-foods-the-happy-rebel-in-a-world-of-preaching-2/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Mystery_teaser-scaled.png) **Pfanner Mystery** **Top Secret TasteTEE: Awareness Campaign and Gamified Packaging Design** Communication](https://justblue.de/en/works/pfanner-mystery/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_jaegermeister_thumbnail.png) **Jägermeister** **Beautifully Clear: Young and Fresh With the DNA of the Platzhirsch** Packaging Design](https://justblue.de/en/works/jaegermeister/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Edding_Banner-scaled.png) **Edding** **Artist Workshop for the Market Leader: Packaging Visuals for Authentic Inspiration** Brand Strategy](https://justblue.de/en/works/edding/)

[![](https://justblue.de/wp-content/uploads/2026/08/260715_8x4_Secret_WebCase_Animatione02.jpg) **8×4** **Brand Impact You Can Spray – Shelf Impact for the New 8×4 Body Spray Range** Special Edition Packaging](https://justblue.de/en/works/brand-impact-you-can-spray-shelf-impact-for-the-new-8x4-body-spray-range/)

[![](https://justblue.de/wp-content/uploads/2026/05/justblue_dmbio_logo_teaser.jpg) **dmBio** **Preserving identity, enhancing clarity: The dmBio logo evolution** Brand Design](https://justblue.de/en/works/preserving-identity-enhancing-clarity-the-dmbio-logo-evolution/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_becks_bottles.png) **Beck’s** **Beck’s: Design with History – and Future** Packaging Design](https://justblue.de/en/works/becks-design-with-history-and-future/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_Teaser_Becks.png) **Beck’s** **Beck’s: Brand Strategy and Key Visual Development** Brand Strategy](https://justblue.de/en/works/becks/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Glycklich_PageImage.png) **Glycklich** **Glycklich Ice Cream: Clear Brand Identity for Endearing Enjoyment & Success at the POS** Brand Design](https://justblue.de/en/works/glycklich-eis/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_ruf_glueklichmacher_mockup-scaled.png) **RUF** **Following the Customer Journey: Digital Campaigning for RUF ** Communication](https://justblue.de/en/works/ruf-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2025/06/justblue_norden_dry_gin_teaser.png) **Norden Dry Gin** **Norden Dry Gin – Authentic Clarity from the North** Brand Strategy](https://justblue.de/en/works/norden-dry-gin/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_NIVEA_Teaser-scaled.png) **NIVEA** **Partner from Head to Toe: Over Two Decades of NIVEA** Packaging Design](https://justblue.de/en/works/nivea/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_bitburger_teaser-scaled.png) **Bitburger** **Bitburger: Holistic Branding for a Heritage Brand** Packaging Design](https://justblue.de/en/works/bitburger/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_orangina_header.png) **Orangina** **A Lemonade Turned Upside Down: Strong Shelf Impact With Iconic Brand USP** Packaging Design](https://justblue.de/en/works/orangina/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_perwoll_thumbnail.png) **Perwoll** **Reimagining Brand Magic: A Premium Upgrade for Maximum Impact** Packaging Design](https://justblue.de/en/works/perwoll/)

[See All Case Studies](https://justblue.de/en/works/)