---
title: "The dmBio Success Recipe Relaunch, Roll-Out, Over 1,200 SKUs and Long-Term Partnership"
url: https://justblue.de/en/works/dmbio-packaging/
date: 2024-08-11
modified: 2025-10-01
author: "Sophie"
image: https://justblue.de/wp-content/uploads/2024/08/260213_dmBio_Teaser-01-scaled.png
type: works
lang: en
---

# The dmBio Success Recipe Relaunch, Roll-Out, Over 1,200 SKUs and Long-Term Partnership

![Background image](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_header-1024x501.png)

![Background image](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_header-1024x501.png)

## What it’s about

Enjoy naturally delicious moments with dmBio – since 2018, we have been the creative partner behind dm-drogerie markt’s private label for organic food, working on more than 1,200 products. We have crafted a distinctive Visual Brand Identity where every item is uniquely designed, always keeping the target audience, their needs, visual habits, and category codes at the forefront. The core assortment features a consistent and natural look, while special edition products are conceptually and visually tailored to highlight their respective themes.

The design architecture follows a clear structure: The upper section of the packaging enhances appetite appeal, aligning with contemporary visual trends. The lower section provides product information and space for individual storytelling. Thoughtfully crafted illustrations give each product its unique character. All design elements are unified by the prominent logo, which not only serves as the brand’s face but also functions as a central quality seal.

We take pride in continuously integrating innovations into the dmBio product range. This ongoing evolution ensures that the brand remains flexible, engaging, and relevant. Despite its dynamic growth, dmBio stays true to its consistent brand image, ensuring that its products always feel authentic and trustworthy.

![Background image](https://justblue.de/wp-content/uploads/2025/01/250102_dmBio_Orbitmodell_EN-1024x453.png)

![Background image](https://justblue.de/wp-content/uploads/2025/01/250102_dmBio_Orbitmodell_EN-1024x453.png)

The dmBio design relaunch has also influenced the overall visual identity of other dm private labels. The centrally positioned logo has since become a unifying visual element and a key design anchor across many dm brands.

![](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_Vollmilch.png)

![](https://justblue.de/wp-content/uploads/2025/01/250102_Flipkarten_Schokolade_EN_Core.png)

![](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_Fruehling.png)

![](https://justblue.de/wp-content/uploads/2025/01/250102_Flipkarten_Schokolade_EN_Themes.png)

![](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_SierraLeone.png)

![](https://justblue.de/wp-content/uploads/2025/01/250102_Flipkarten_Schokolade_EN_Premium.png)

![](https://justblue.de/wp-content/uploads/2024/03/key-green.png)

Shooted Recipes

200
+

Products launched together with dmBio

13000

![Background image](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_Rangepackshot1-1024x587.jpg)

![Background image](https://justblue.de/wp-content/uploads/2024/08/justblue_dmBio_Rangepackshot1-1024x587.jpg)

## Other Cases

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_bitburger_teaser-scaled.png) **Bitburger** **Bitburger: Holistic Branding for a Heritage Brand** Packaging Design](https://justblue.de/en/works/bitburger/)

[![](https://justblue.de/wp-content/uploads/2025/08/justblue_bitburger_workshop_thumbnail-4-scaled.png) **Bitburger: Clearly Defined – Strategy Workshop on Brand Diversity** Brand Strategy](https://justblue.de/en/works/bitburger-clearly-defined-strategy-workshop-on-brand-diversity/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_nivea_thumbnail.png) **NIVEA Cellular** **A Key Visual with Depth: Relaunching a Brand Icon in the Premium Segment** Packaging Design](https://justblue.de/en/works/nivea-cellular/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_becks_bottles.png) **Beck’s** **Beck’s: Design with History – and Future** Packaging Design](https://justblue.de/en/works/becks-design-with-history-and-future/)

[![](https://justblue.de/wp-content/uploads/2026/08/260715_8x4_Secret_WebCase_Animatione02.jpg) **8×4** **Brand Impact You Can Spray – Shelf Impact for the New 8×4 Body Spray Range** Special Edition Packaging](https://justblue.de/en/works/brand-impact-you-can-spray-shelf-impact-for-the-new-8x4-body-spray-range/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue_Teaser_dmBio-1.png) **dmBio** **Everything for the Love Brand: Branding, Strategy, and Content Creation** Communication](https://justblue.de/en/works/dmbio-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2025/10/justblue_Rama_Cremefine_Bottle-scaled.jpg) **Rama** **Rama Cremefine: Down-To-Earth. True to Brand. Simply Delicious.** Packaging Design](https://justblue.de/en/works/rama-cremefine-down-to-earth-true-to-brand-simply-delicious/)

[![](https://justblue.de/wp-content/uploads/2025/09/justblue_vantastic_teaser.jpg) **Vantastic** **Vantastic Foods – The Happy Rebel in a World of Preaching** Brand Strategy](https://justblue.de/en/works/vantastic-foods-the-happy-rebel-in-a-world-of-preaching-2/)

[![](https://justblue.de/wp-content/uploads/2026/05/justblue_dmbio_logo_teaser.jpg) **dmBio** **Preserving identity, enhancing clarity: The dmBio logo evolution** Brand Design](https://justblue.de/en/works/preserving-identity-enhancing-clarity-the-dmbio-logo-evolution/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Mystery_teaser-scaled.png) **Pfanner Mystery** **Top Secret TasteTEE: Awareness Campaign and Gamified Packaging Design** Communication](https://justblue.de/en/works/pfanner-mystery/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_perwoll_thumbnail.png) **Perwoll** **Reimagining Brand Magic: A Premium Upgrade for Maximum Impact** Packaging Design](https://justblue.de/en/works/perwoll/)

[![](https://justblue.de/wp-content/uploads/2024/03/gizeh-featured-image.png) **Gizeh** **Higher Than Ever: Reaching New Heights with the “420” Implicit Branding Campaign** Brand Strategy](https://justblue.de/en/works/gizeh/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_gerolsteiner_erfri_korken.png) **Gerolsteiner** **Gerolsteiner: Refreshing the Look of Germany’s No. 1 Since 2017** Packaging Design](https://justblue.de/en/works/gerolsteiner-refreshing-the-look-of-germanys-no-1-since-2017/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Glycklich_PageImage.png) **Glycklich** **Glycklich Ice Cream: Clear Brand Identity for Endearing Enjoyment & Success at the POS** Brand Design](https://justblue.de/en/works/glycklich-eis/)

[![](https://justblue.de/wp-content/uploads/2024/11/RUF_featured-image-scaled.png) **RUF** **Evolution, Not Reinvention: A Modern Take on a Classic Brand** Brand Design](https://justblue.de/en/works/ruf-brand/)

[![](https://justblue.de/wp-content/uploads/2026/06/justblue_RUF_baerchen_Rufus-1.jpg) **RUF** **More Than a Sales Promotion: The RUF Bear Family as a Brand Asset** Communication](https://justblue.de/en/works/sammellust-statt-sales-promo-die-ruf-baerchen-family-als-brand-asset/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_hansaplast_thumbnail.png) **Hansaplast** **Hansaplast in 1st Place: Concept and Assets for Benchmark Digital Campaign** Kommunikation](https://justblue.de/en/works/hansaplast/)

[![](https://justblue.de/wp-content/uploads/2024/08/RUF_TVC_Featured-1-e1750069798638.png) **RUF** **TVC with Brand Icon Bruce Darnell: Strategy, Concept & Production for Authentic Brand Awareness** Communication](https://justblue.de/en/works/ruf-tvc/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Beiersdorf_Creme.png) **Beiersdorf** **Less Is More: Logo and Corporate Design for a Global Corporation** Brand Design](https://justblue.de/en/works/beiersdorf/)

[![](https://justblue.de/wp-content/uploads/2024/05/justblue_jaegermeister_thumbnail.png) **Jägermeister** **Beautifully Clear: Young and Fresh With the DNA of the Platzhirsch** Packaging Design](https://justblue.de/en/works/jaegermeister/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Schwartau_Hofladen_PageImage.png) **Schwartau** **Authentic and Natural: Relaunch and Line Extension Based on a Homemade Recipe** Packaging Design](https://justblue.de/en/works/schwartau/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_orangina_header.png) **Orangina** **A Lemonade Turned Upside Down: Strong Shelf Impact With Iconic Brand USP** Packaging Design](https://justblue.de/en/works/orangina/)

[![](https://justblue.de/wp-content/uploads/2026/04/justblue_persil_Teaser-scaled.png) **Persil** **Persil: Reimagining Deep Clean – a relaunch design balancing performance and emotion** Brand Design](https://justblue.de/en/works/persil-reimagining-deep-clean-a-relaunch-design-balancing-performance-and-emotion/)

[![Gerolsteiner](https://justblue.de/wp-content/uploads/2024/08/justblue_gerolsteiner_thumbnail.png) **Gerolsteiner** **Small Heroes, Big Brand Values: Sparkling Storytelling for Gerolsteiner Edutainment Campaign** Kommunikation](https://justblue.de/en/works/gerolsteiner/)

[![](https://justblue.de/wp-content/uploads/2025/06/justblue_norden_dry_gin_teaser.png) **Norden Dry Gin** **Norden Dry Gin – Authentic Clarity from the North** Brand Strategy](https://justblue.de/en/works/norden-dry-gin/)

[![](https://justblue.de/wp-content/uploads/2024/03/bahlsen-thumb-placeholder.png) **Bahlsen** **Brand Activation During the Christmas Rush: Impulse Purchases Through Seasonal Relevance** Packaging Design](https://justblue.de/en/works/bahlsen/)

[![](https://justblue.de/wp-content/uploads/2024/08/justblue__RUF_Packaging_teaser.png) **RUF** **Category Codes in the Shelf: A Heritage Brand Finds Its New Look** Packaging Design](https://justblue.de/en/works/ruf-packaging/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Pfanner_Melonise_PageImage.png) **Pfanner** **From a Design to a Hashtag: Emotional Awareness Campaign for Gen Z** Communication](https://justblue.de/en/works/pfanner-melonize/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_ruf_glueklichmacher_mockup-scaled.png) **RUF** **Following the Customer Journey: Digital Campaigning for RUF ** Communication](https://justblue.de/en/works/ruf-kommunikation/)

[![](https://justblue.de/wp-content/uploads/2025/07/justblue_NIVEA_Teaser-scaled.png) **NIVEA** **Partner from Head to Toe: Over Two Decades of NIVEA** Packaging Design](https://justblue.de/en/works/nivea/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue_Bahlsen_LemonRosemary-04.png) **Bahlsen Special Edition** **Bahlsen: Special Edition Packaging** Packaging Design](https://justblue.de/en/works/bahlsen-special-edition/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_Teaser_Becks.png) **Beck’s** **Beck’s: Brand Strategy and Key Visual Development** Brand Strategy](https://justblue.de/en/works/becks/)

[![](https://justblue.de/wp-content/uploads/2024/03/justblue_dejavu_thumbnail.png) **Déjà-Vu** **Unique Despite Déjà Vu: Branding in Oriental Summer Style** Packaging Design](https://justblue.de/en/works/dejavu/)

[![](https://justblue.de/wp-content/uploads/2024/11/justblue__Edding_Banner-scaled.png) **Edding** **Artist Workshop for the Market Leader: Packaging Visuals for Authentic Inspiration** Brand Strategy](https://justblue.de/en/works/edding/)