---
title: "Authentic and Natural: Relaunch and Line Extension Based on a Homemade Recipe"
url: https://justblue.de/en/works/schwartau/
date: 2024-11-22
modified: 2025-11-24
author: "Sophie"
image: https://justblue.de/wp-content/uploads/2024/11/justblue_Schwartau_Hofladen_PageImage.png
type: works
lang: en
---

# Authentic and Natural: Relaunch and Line Extension Based on a Homemade Recipe

## What it’s about

We were able to relaunch the design of the farm shop jams for our long-standing customer Schwartau. Full of the finest, sun-ripened fruit and with an extra customised recipe, the Hofladen range has been expanded to ten varieties.

![](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_Logo.png)

![](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_Mirabellglas.png)

![](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_Deckel.png)

![Background image](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_Mood-1024x332.png)

![Background image](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_Mood-1024x332.png)

The aim of the relaunch was to create a modernised look that is contemporary and relevant. The theme of ‘origin’ was to play a central role, as Schwartau guarantees maximum transparency regarding the origin and quality of the ingredients by sourcing the fruit directly from local farmers.

The final design is a lovingly crafted food packaging with numerous details, such as specially created fruit illustrations. An increased proportion of black lends the design a modern feel, while the natural, handmade label emphasises and visually implements the product concept. We were also able to support Schwartau Hofladen with poster designs and displays for the POS presentation, enabling a high-impact product presentation with plenty of stopping power.

![Background image](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_DreiGlaser-1-1024x576.png)

![Background image](https://justblue.de/wp-content/uploads/2024/11/justblue__Schwartau_DreiGlaser-1-1024x576.png)

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