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Shifting Perspectives

Shifting perspectives fuels creativity – and that’s what we love! With our blog, we want to give you insights into the topics that currently inspire and drive us. Here you’ll find knowledge about our industry – paired with our own points of view.
22. MAY 24 – < 1 min reading
The VUCA Model: Definition and Relevance for Consumer Brands
While the economic, social, and political development of the post-war period up to the 1990s was characterized by sustained growth, prosperity, and a certain degree of predictability, the environment in which companies and organizations operate today has fundamentally changed since the turn of the millennium. With the end of the Cold War, the rise of […]
Damian Selzer from Damian Selzer
Gen-Z
22. MAY 24 — 7 min reading Gen Z: Definition, Characteristics, and Values
29. APR 25 — 7 min reading What Makes Good Design? Insights from Packaging
22. MAY 24 — 5 min reading Prompt Engineering
22. MAY 24 — 2 min reading Lead Agency JUSTBLUE: Holistic Marketing with Impact
25. APR 25 — 3 min reading Design Pitches: Opportunities, Selection Criteria & Focus on Fairness
23. AUG 24 — 5 min reading Corporate Design: Creating a Professional Visual Identity
22. MAY 24 — 7 min reading Advertising Agency: Achieving Marketing Goals with Professional Support
23. AUG 24 — 2 min reading Beer Crate Design: Beverage Crate Product Design
29. APR 25 — 3 min reading Cosmetics Packaging Design: Influence on Purchasing Decisions
29. APR 25 — 11 min reading Packaging Design for Food & Beverages: Innovative Solutions
23. AUG 24 — 4 min reading Medical Packaging Design: Function, Trust & Brand Impact
23. AUG 24 — 4 min reading 3D Packaging Design: Innovation for Industry and Packaging
10. OCT 22 — 2 min reading Packaging Design Flacon
08. OCT 22 — < 1 min reading Penny Paradiso Relaunch
07. OCT 22 — 4 min reading Schwartau Fruttissima Relaunch
09. OCT 22 — < 1 min reading 8×4 Logo Design Relaunch
08. OCT 22 — < 1 min reading Beck’s Commercial Refrigerator Design
08. OCT 22 — < 1 min reading Limited Edition “Stockholm”

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