Beck’s Commercial Refrigerator Design

Cool, Cooler, Beck’s

In designing this commercial refrigerator, we combined elements from the Corporate Design Guidelines with Beck’s brand language to achieve high visibility at the Point of Consumption (POC).

The design of the side panels ensures clear brand recognition even in partially obstructed setups in gastronomy or event settings. Iconic brand elements, such as the crest with the distinctive Bremen key, have been integrated in varying proportions, resulting in strong branding. The color scheme draws inspiration from the energy of parties and events, capturing their energy and translating it into the Beck’s brand world.