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Beer Crate Design: Beverage Crate Product Design

A highlight of our work is the Smirnoff Ice crate, which makes full use of three-dimensional possibilities down to the very last millimeter. With rounded corners and a striking stacking pattern, we create an emotional brand association that impresses especially at events. Like a wall of ice blocks, the light blue, transparent beverage crates seem to tower up, supporting the brand’s key associations in the most emotional and tangible way.

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