Beer Crate Design: Beverage Crate Product Design
The World of Beer Crate Design
It all began with our beer crate for Beck’s. What was once a plain transport container became a true lifestyle item through innovative features such as the soft-touch handle and in-mould label. Shortly thereafter, Warsteiner followed this example. Today, the beverage crate is an indispensable marketing tool. Despite the limited design possibilities due to pallet dimensions, developing beverage crates remains an exciting challenge for us as designers.
The Art of Beer Crate Design
The design of beverage crates is a special discipline within industrial design. The dimensions are set by standards, leaving only a few millimeters of leeway. This space is used to create striking, brand-compliant, and intelligently stacked visuals. We focus on structured shapes and creative graphic ideas that stand out at the POS.
More Than Twenty Years of Beer and Beverage Crate Design
Good beer crate design requires experience and expertise. JUSTBLUE has both and has developed numerous successful designs. Functionality and aesthetics are equally important for improving carrying comfort and creating purchase incentives. Our designs for Beck’s, Warsteiner, Krombacher, and many others have sustainably enhanced brand perception and increased sales.
Innovations in Three-Dimensional Design
A highlight of our work is the Smirnoff Ice crate, which makes full use of three-dimensional possibilities down to the very last millimeter. With rounded corners and a striking stacking pattern, we create an emotional brand association that impresses especially at events. Like a wall of ice blocks, the light blue, transparent beverage crates seem to tower up, supporting the brand’s key associations in the most emotional and tangible way.
Our References
