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Lead Agency JUSTBLUE: Holistic Marketing with Impact

  • Naming
  • Vision
  • Branding
  • Digital Branding
  • Landing Page
  • Packaging Design
  • POS
  • Styleguide
  • Content Creation
  • Content Strategy

Development of the Marketing Strategy

A lead agency works closely with the client to define marketing goals, target audiences, and key messages. It develops a comprehensive marketing strategy that serves as a guide for all marketing activities.

Coordination of Specialist Agencies

The lead agency is responsible for coordinating various specialist agencies or service providers involved in marketing and advertising activities. This may include agencies for advertising, public relations, digital marketing, event management, and more. The lead agency acts as the interface between these service providers and the client.

Management of the Marketing Budget

The lead agency often also manages the budget allocated for marketing and advertising.

Monitoring and Evaluation

Monitoring the results of marketing activities and analyzing them is also one of the lead agency’s tasks. It collects data, prepares reports, and presents them to the client. Based on these analyses, optimization measures are derived to continuously improve the marketing strategy.

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Nils Ruge
CEO

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