Lead Agency JUSTBLUE: Holistic Marketing with Impact
Lead Agency JUSTBLUE: Your Partner for Holistic Marketing Concepts
As a leading lead agency, we offer you a comprehensive solution for all aspects of marketing. Working closely together, we develop a tailored strategy that fits your company perfectly.
- Naming
- Vision
- Branding
- Digital Branding
- Landing Page
- Packaging Design
- POS
- Styleguide
- Content Creation
- Content Strategy
Why Do You Need a Lead Agency?
In building brand relevance, alongside insight-based targeting of the audience, coherence is a crucial factor for efficiently developing brand equity. As a lead agency, we not only ensure that the brand is positioned clearly and relevantly, but also that, based on this positioning, all marketing activities contribute to the brand strategy. This enables brands to achieve their goals faster and with fewer resources. It is secondary whether the primary objective is building reach, penetration, or loyalty – all measures must support the positioning and be relevant to the target audience; only then can they have their full effect. The lead agency serves as the central point of contact, either independently developing multiple initiatives in-house or coordinating various specialist agencies or service providers for advertising, public relations, digital marketing, and other areas. The result is an orchestrated implementation of the brand strategy with maximum impact – as we achieved in the relaunch of the dmBio brand.
Tasks a Lead Agency Takes On
Development of the Marketing Strategy
A lead agency works closely with the client to define marketing goals, target audiences, and key messages. It develops a comprehensive marketing strategy that serves as a guide for all marketing activities.
Coordination of Specialist Agencies
The lead agency is responsible for coordinating various specialist agencies or service providers involved in marketing and advertising activities. This may include agencies for advertising, public relations, digital marketing, event management, and more. The lead agency acts as the interface between these service providers and the client.
Management of the Marketing Budget
The lead agency often also manages the budget allocated for marketing and advertising.
Monitoring and Evaluation
Monitoring the results of marketing activities and analyzing them is also one of the lead agency’s tasks. It collects data, prepares reports, and presents them to the client. Based on these analyses, optimization measures are derived to continuously improve the marketing strategy.
Looking for a lead agency?
