Limited Edition “Stockholm”
Schwartau Samt
The limited edition Schwartau Samt “Stockholm – Apricot à la Cinnamon Bun” was available for a one-year period since December 2018.
As in previous years, the design of this 2019 annual edition stands out clearly from the standard design of the core range.
A golden-yellow background meets blue décor – by incorporating elements of traditional Swedish folk art, such as blue floral patterns and pictograms depicting Scandinavian lifestyle, the Swedish theme is captured in an emotional way, highlighting the personal character of this edition.
Directly below the corporate brand logo, the Samt brand name appears in a handwritten typeface, ensuring quick recognition. It was also important to clearly visualize the variety of “Apricot à la Cinnamon Bun,” with both the fruit and the cinnamon bun prominently and appealingly positioned.
To further distinguish the variety, the Swedish flag was featured on the lid as an additional design element. The result is an impulse-driven packaging design that stands out as a striking limited edition.
In addition to the product packaging, we also developed the display poster for secondary placements of the 2019 Samt Limited Edition, visually communicating both the Scandinavian flair and the taste and indulgence of the fruit spread.
