Packaging Design Flacon
Our Roots Lie In Flacon Design
During our long-standing collaboration with the Peter Schmidt Studio (now Peter Schmidt Group), which lasted until 1999, we created flacon designs for prominent fragrances by Hugo Boss, Davidoff, Laura Biagiotti, René Lezard, Toni Gard, Anna Sui, Kiton, Tabac, Gabriele Strehle, Lancaster, Bogner, Chopard, Otto Kern, Gucci, Mexx, Carrera, Joop!, and Jil Sander.
More recently, we have developed flacon designs for celebrities such as Bruce Willis, Emma Willis, Karolina Kurkova, Leona Lewis, Marcus Schenkenberg, Guido Maria Kretschmer, and for the fragrance inspired by the TV hit Desperate Housewives.
Flacon Design Inspires The Imagination
Our clients provide professional briefings, tested concepts, and well-thought-out brand positioning. Our task is to ensure that the flacon triggers exactly the right associations at first glance. A flacon design should spark the viewer’s imagination and invite them to dream.
Flacon Design – A Dream Job
It’s not just the viewer or potential buyer who gets to dream – for us designers, these projects are genuine highlights. Compared to “classic” product design, the restrictions in flacon design are limited. Even when briefings include specific cost requirements, glass weight guidelines, or a set number of cap components, there is still plenty of room for creative and imaginative perfume bottle design.
The freedom to move boldly within this space is what makes it such a dream job. Initial sketches are discussed within the team, ideas are refined, others discarded, and new concepts emerge. Even when the thought “everything has already been done” crosses your mind, new inspiration always arises, and new forms or interpretations can be developed that perfectly visualize the unique character or concept.
Flacon Design Offers Creative Freedom
What makes flacon design so special is the ability to focus entirely on the concept. Fragrances are rarely bound to existing, rigid brand worlds or ranges with strict design guidelines. They are almost always launches rather than relaunches – meaning recognizability is not a key concern.
As a result, almost every perfume flacon design is a fresh start – finding the perfect blend of character, concept, positioning, inspiration, and current trends. This is why our clients greatly value the creative range they receive when we present the first designs for their new flacons.
