Our client STABILO commissioned us to create a visual language for their four product categories, which serves as a visual umbrella for the different product groups and can be transported across all communication channels.
The first task was to develop a visible architecture which, together with the brand logo, visualises the identity and positioning.
The challenge was to represent the STABILO brand using a visual language that creates enough space to address the sub-categories individually.
Inspired by the basic shape of the STABILO logo and the brand associations "liveliness", "creativity" and "individuality" - we created the "vibrant circles". These form the basis of the new design architecture.
On this basis, we have developed four visual worlds for the product categories: "Writing", "Painting and Drawing", " Highlighting" and "Learning to Write".
These category visuals serve as orientation across the entire STABILO portfolio and are played on all channels and brand touchpoints.
