Bitburger

The Bitburger brewery is one of the most important private breweries in Germany. A passion for the highest quality, carefully selected raw materials and outstanding brewing technology have made Bitburger the number one draught beer brand. The Premium Pils owes its unique taste to Bitburger sealed hops, purest deep water and the best malting barley.

In addition to the core products, the portfolio of the brand from the Eifel also includes Bitburger 0.0%, which has been a pioneer in this category since 2013, Bitburger Fassbrause as well as collaborations and limited editions.

As a creative sparring partner, we are responsible for the visual strategy and continuous development of the Bitburger brand image. We provide impulses for the maintenance and structure of the portfolio and advise on innovation and vision. In doing so, we have been working intensively and familiarly with our client for years.

In addition to the maintenance of the umbrella brand, development and design of new products, limited edition designs and collaborations with international breweries, we provide ideas for the Bitburger online shop articles and are responsible for the appearance of the external advertising media and the new 12x0.33l crate.

In order to visually convey the brand positioning through the design, we concentrate on the strengths of the traditional brand identity: the word mark, the popular Bitburger "Genießer" (connoisseur) and the unforgettable claim "Bitte ein Bit" (a Bit please) function as a triad and form a strong brand block, which offers space for product range extensions, under the umbrella brand.

The unique shape of the belly labels picks up on the shape of traditional beer barrels and thereby emphasises Bitburger's position as the No. 1 draught beer brand. The sealed hop signet further emphasises this special USP. The consistent use of gold and white differentiates the brand in the competitive environment and reflects the brand's high quality standard