Gerolsteiner is the national market leader among mineral waters and looks back on a long company history. Since mineral water, by definition, may not be changed in its composition, the design plays an essential role in order to convince in the competitive environment. In order to maintain the modernity and contemporary quality perception and to remain the market leader, the design relaunch for the core products was initiated.

Since then, we have been actively supporting Gerolsteiner as a creative sparring partner - whether in the innovation process or in the conceptual design of new products and limited editions.

Our proposal for the revision of the logo and the label design was completely convincing. In the pitch, we were able to succeed with our concept against 3 renowned agencies.

The focus was on recognition at first glance while at the same time modernising and honing the individual brand elements.

The use of the red star as an iconic brand symbol strengthens the remote effect at the POS and provides orientation for the consumer. The introduction of serifs in the typeface have an authentic effect and emphasise the long history of the brand. The new presentation of the Gerolsteiner lion stands for tradition.

The result is an evolutionary, contemporary further development of the successful visual identity and a clear statement on the long brand history