Die Marke HIDROFUGAL bietet mit ihren Produkten maximale Sicherheit im Alltag und Schutz gegen Transpiration und Körpergeruch.
Unser langjähriger Kunde Beiersdorf beauftragte uns mit dem Relaunch der Traditionsmarke, nachdem wir uns im Pitch gegen zwei andere namhafte Agenturen durchgesetzt hatten.
The challenge was to create a new brand identity taking into account the following points: The simple, clean HIDROFUGAL look was to be retained, but at the same time modernised and adapted to current visual habits. The impression of the high-performance products should be strengthened by a high-quality appearance. Of course, long-time loyal users should also be able to recognise the HIDROFUGAL products in the future without any problems.
We created a fresh, modern packaging design that strengthens the HIDROFUGAL brand, communicates its positioning even more clearly and emphasises the benefits of the products.
Our new packaging design is characterised by a modern and reduced approach, ensures a strong impact at the POS, and highlights the name HIDROFUGAL and the benefits of the products even more clearly.
