LABELLO
COLOUR AND CARE

Labello is launching a new, innovative product range: the "Caring Beauty" line is a lip pen with a strong color that also gives the care product a more decorative character. We developed the design concept and created the packaging design.

The launch of a new product range requires a unique and high-impact design that attracts a lot of attention and communicates the benefits quickly and clearly. For this, we rely on bold colours and photo-realistic staging of different swooshes.

We were able to give the Labello new product a strong and bold look: intense colours that serve to differentiate the varieties, 4 different textures that represent and emphasise the benefits. The dark blue stick with colour-coded band supports the caring premium claim.