Nivea Cellular is the anti-age range with the highest performance claim in the Nivea Face Care category.
In order to strengthen its position in the competitive environment and remain a relevant player in the anti-age face care sector, our long-standing client Nivea has commissioned us with the relaunch design of the two Cellular ranges: Nivea Cellular Filler Expert and Nivea Cellular Lift Expert.
The new key visual - in the form of "fanned-out cells" - symbolises the impact and multi-effect of the NIVEA face care range and thereby emphasises the product performance even more strongly.
The overall aesthetic look of the range has been further harmonised by modernising the colour scheme and logo lettering and perfectly visualises the high quality of the products.
We have maximised the high-quality character of the two ranges as well as their visibility on the shelf by maximally increasing their premiumness. The high-impact key visual emphasises the product performance and forms a prominent range composition.
The result: a relaunch design that convinces with high quality, modernity and a clear design architecture.
