With the new Sensitive Pro range, NIVEA Men launches a new Sensitive premium range based on the natural ingredient hemp. This ultra-soothing skincare range contains a formula of 100% plant hemp seed oil and vitamin E to instantly reduce stressed skin. We were commissioned to design the international brand identity for this new NIVEA Men range.
The new Sensitive Pro range is clearly positioned under the sensitive umbrella. Since the new positioning is higher quality and aimed at a different target group, we created an independent design architecture that clearly differentiates itself from the rest of the Sensitive range.
Our appearance for this new NIVEA product range convinces with a clear design hierarchy with a premium feel. Ingredients and benefits are communicated via the graphically reduced yet high-impact hemp leaf, which highlights the natural character and performance of the products.
