NIVEA
Natural Balance

The NIVEA Natural Balance products (international brand name: NIVEA Naturally Good) with 99% ingredients of natural origin with a formula of organic argan oil, organic aloe vera, organic chamomile and organic green tea: The NIVEA innovation offers the best care for the skin and was developed with the philosophy of using as many ingredients of natural origin as is possible.

Our task was to create a packaging design that reflects and emphasises the strengths of both the individual products and the entire product line.

A clear and uncluttered brand and product label on prominent, large-scale ingredient images: A fresh and modern range identity with a natural feel that both creates a strong cohesion for the products and ensures impact at the POS.