René Lezard

For the launch of a complete fragrance series (Woman and Man) of the fashion brand René Lezard, we were commissioned with the flacon design.

We developed a simple but convincing idea: a glass vessel that, if you turn it 90°, has two different sihouettes. The effect: with only one tool, both flacons could be produced. For the woman in clear glass, for the man in coloured smoked glass.

The result is a uniquely designed flacon that convinces with its timeless design. The discussion about which silhouette is suitable for women and which for men lasted longer than the actual design process.