Guido Maria
Kretschmer - PURE

His name stands for timeless elegance, high-quality style, as well as empathy and approachability. He is considered one of the most popular designers in Germany and is a role model for many fashion-conscious, modern and confident women and men. His fashion is classical, elegant, clear-cut and puristic.

Guido Maria Kretschmar's second fragrance collection has now been launched together with our client LR Health & Beauty. The source of inspiration was everyday life. The result is an authentic fragrance collection that expresses the designer's approachability. A fragrance for every woman, every man and for every occasion.

Both fragrances have a transparent, cylindrical, tall bottle with a very minimalist design. The word "PURE" is prominently displayed in capital letters on the bottles.

To differentiate the fragrances, we have given the lettering and the flat, cylindrical caps different colours. Whilst charcoal gives the neutral bottle shape a masculine expression, the copper tone makes the women's fragrance appear very feminine. The fine ribbing of the caps also provides a pleasant feel.

The colour scheme of the new fragrance collection is basically black and white: The white outer packaging for women, the black for men. The matt effect of the packaging and the additional embossing of the "PURE" lettering contribute to a puristic and sophisticated look and feel.

Inside the folding box, the flacon is contained in a fine cotton bag embossed with the familiar logo created from the designer's initials. In this way, both fragrances have been given an elegant and uniform packaging design and function both together as a pair and also individually.