Our customer Corny does not stand still and enriches the muesli segment with limited editions thus ensuring a contemporary brand positioning. Exclusively available in dm stores: The Haferlinge by Corny.
The perfect snack for on the go - the soft oat bars consist of a maximum of six ingredients and promise 100% organic quality in the three flavours: Schoki-Doki, bananarama and classy-cassis style.
We developed a strong design idea for the "Haferlinge" by Corny, which conveys the concept and clearly stands out from the Corny Classic range.
We focus on conveying the message of naturalness, conscious nutrition in organic quality combined with a colourful design and modern naming.
To emphasise the naturality of the products, we placed the bar image prominently on the pack. The font, the illustrated ingredients and the decorative elements all contribute to the natural look and the handmade character.
The varieties are clearly communicated through the colours of the packs and at the same time attract a lot of attention.
