dm Bio "Bakery"

For dm Drogeriemarkt, Germany's largest drugstore chain, we relaunched the dmBio brand and the entire product range. We were also commissioned with the design of different collections for the dm promotion tables.

To achieve a creative and high-quality world of taste enjoyment and experience for the "Bakery" range, we combined enjoyable food stagings, a light pastel colour family and a lot of attention to detail in the use of typography.

We developed a design concept for the dmBio "Bakery" promotion table that on the one hand forms an umbrella for the dm brands: dmBio and Profissimo, while at the same time clearly distinguishing itself from the standard range. The packaging design communicates at first glance that these are promotional items.