For dm drugstores, we completely overhauled the visual appearance of the dmBio food brand.
The task was to develop a visual concept for the brand identity that is both consistent in its brand presence and flexible in its implementation across the entire range.
This was accompanied by the visualisation of the dmBio brand as trustworthy, quality-oriented and naturally sustainable, which builds on dm's core values. The people are always the primary focus.
The shape of the logo was fundamentally revised. The geometric basis is a square with 4 differently rounded corners as an organic shape. The colour scheme is characterised by natural, light beige tones with bright accents.
The design architecture is clearly structured: The upper area serves as a picture section for a prominent product image, the lower pack area for storytelling and product information. Both parts are connected by the logo - it is not only the face of the brand, but also acts as a central seal of quality.
A clear product description, the declaration of relevant information and benefits clearly convey information on the front. The photo style is characterised by a modern look with a very high appetite appeal. The emotional overall impression is supported by a fresh, endearing illustration style. Due to the diversity of the assortment, the pack design ensures a consistent overall brand presence while at the same time allowing different category competencies to be communicated within the respective segments.
The roll-out of now more than 1,000 items impressively demonstrates the success of the approach. In addition, we regularly develop content for dmBio of the same look and feel for their social media.
