We developed and implemented the brand and packaging concept for the launch of a new brand for the firm's own ice cream factory.
Our first task was to find a melodious, appropriate but also individual brand name that communicates and emphasises brand values and brand promises in equal measure.
Inspired by the loving production of these natural ice creams on the one hand and the irresistible deliciousness on the other, the name was quickly found: Glycklich: (German wordplay for happy.)
When designing the brand name, we deliberately opted for a handwritten style in order to emphasise the personal character of the brand.
The design conveys identity, shows personality and ensures recognisability with its clear visual composition.
The result is an appealing and tasteful packaging design that presents itself perfectly at the POS as a range with a uniform and attractive overall image in the refrigerated shelfs
