Schwartau has expanded its Hofladen series to 10 varieties and also adapted the recipe. Only the finest, sun-ripened fruits go into the glass for these 10 different farm shop varieties. Schwartau offers the highest transparency regarding the origin of the fruit by sourcing directly from farmers.
We were commissioned by our long-standing client Schwartau with the design relaunch. The goal was a modernised appearance that could be positioned in a more contemporary and relevant way. The theme of origin was to play a central role.
We created a charming food packaging design with many small details. The black part creates a modern impression. The natural handmade label emphasises the product concept. Schwartau Hofladen is presented in displays that ensure an ideal product presentation at the POS. We also designed the matching poster for this.
