The Vantastic Foods brand sells numerous meat substitutes and is now expanding its product portfolio to include vegan cold cuts. We developed a lively, unique and playful packaging design for this new Vantastic Foods product.
We also strengthened the brand's overall branding, created namings and developed a communication campaign and brand book.
The Vantastic "V" as a "signature move" serves as the starting point for the new packaging design and was applied to the entire brand identity and its appearance.
For this, we developed an action book with specifications, icons and stickers, colour references and instructions on how to ensure that the new range can be applied consistently across all marketing channels.
To match the newly designed Vantastic Foods look & feel, we also developed a communication campaign with tongue-in-cheek messages to further strengthen the brand and identity: Be dreamers. Be realists. The main thing is that you are VANTASTIC!
The result is a unique branding: modern, striking and appealing.
