Our client Atro Provita commissioned us to relaunch the packaging of their beauty drink DermaGold.
The aim of the relaunch was a contemporary design with a feminine, high-quality and proficient look. At the same time, a certain recognisability of the existing logo was required so as not to disorientate loyal and long-standing users. It should also be made clear that DermaGold is a cosmetic product, in order to directly address the potential target group.
The focus of the new packaging design was the visual communication of the ingredient and product benefits.
The secondary packaging is clearly divided by the separation of gold and white. The separation provides the stand line for the black brand lettering. This defines the brand's high quality standards and, in combination with setting high-quality texts in the white information area, underlines the medical-cosmetic claim. The design was adapted to the bottle to create a homogeneous look.
The depicted cell structure visualises the scientific background of the beauty drink and stands for cell renewal, competence and effectiveness. The high embossing and lacquering of the DermaGold lettering creates a visual and tangible refinement effect and underlines the high-grade character of the product.
All in all, the result is an attractive, modern and high-quality packaging that harmonises with the character of the product and excellently appeals to the target group.
