For the launch of the pjyrity Beauty & Soul Supplements range, we were commissioned with the design of the logo, the folding box and the label. The design should appeal to a young, fitness-oriented target group that sees itself as beauty conscious and modern.
A word mark as a script-based logo works if the company - the brand - has an individual name. In the best case, the name itself is catchy and memorable.
To give the pjyrity brand a visual brand identity and create a high level of recognition, we chose a puristic, modern typeface that has an independent effect, radiates uniqueness and enters into a symbiosis with the product name.
When designing the packaging, the challenge was to create a combination of high-tech and naturality.
To achieve this, we chose strong colours, a high proportion of white and a key visual in the form of an organic shape, which gives the design a natural tone and at the same time radiates professionalism and appears competent and innovative in the two colours.
