FASCÍNO Relaunch Brand Design

FASCÍNO

Branding. Logo. Packaging design.

Briefing

FASCÍNO is one of 26 dm brands and covers an everyday basic textile need, especially for women, in the hosiery sector.

Currently, dm customers are offered around 140 styles per season from almost all categories of the hosiery range under the FASCÍNO brand.

Work

As part of the relaunch, we succeeded in bringing the FASCÍNO brand into a modern world. To do this, we strengthened the entire branding: we gave the FASCÍNO brand an independent profile that matches the brand identity and increased the presence and impact of the logo.

Outcome

Clear hierarchy levels for easier information transfer, contemporary colour codes for clustering benefits, functions and product features, strong contrasts in black and white and a modern typography - all in all, the brand and the complete range appear in a more modern, more valuable, calmer and clearer appearance.

FASCÍNO Relaunch Brand Design
FASCÍNO Relaunch Brand Design


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