For our client GIZEH, we developed a limited edition concept with the aim of appealing to both existing users and non-users in an emotional and disruptive manner.
The limited edition is intended to have a positive spin-off effect on the brand and strengthen its perception in the market. The campaign includes the brand and packaging design as well as the presentation at the POS.
To develop a tailor-made idea, we took a close look at the target group and relevant trends. In the analysis phase, we defined clear needs that served as territories for the concept development.
In intensive and creative collaboration with our client, we developed verbal concepts, which we visually brought to life in a second step. Clear favourite: the concept "4:20h", which is an almost magical time amongst "Recreational Smokers" and served as the platform for the Limited Edition.
In order to address the target group in a high-impact way, we used a brightly coloured concept. The mechanics allow a high degree of customisation, but on the other hand also function as a strong visual tie. Moreover, the vibrant colour effect cannot be overlooked from a distance at the POS.
The adaptation of the Limited Edition concept to the individual products was 360° enhanced with elaborate details. Copy and illustrations inside the booklet emotionalise the appeal to consumers and support the aim of creating a connected packaging.
