Masculan produces condoms and lubricants. The brand was founded in 1989 in Hamburg and is still a family business that sells its products in Europe, America, Asia and Africa.
For the new vegan, natural condom Masculan "Organic" we developed the packaging design.
Our design should trigger a good, environmentally conscious feeling, take visual codes into account and at the same time ensure range identity.
The unified Masculan brand umbrella allows the entire brand to look self-confident, unique and with a strong impact. The clear structure of the packaging stands for quality. At the same time, the new product needs a strong differentiation to communicate the concept, which is not yet widespread.
The focus of the design is on naturality and sustainability: organic shapes, recycled paper texture in the background, and green and brown as nature's gentle colour code.
The handmade watercolour stamp look also creates emotions and supports the product benefit.
