Our client Exonda approached us to develop the packaging design as well as the overall brand identity for a professional hair clipper for barber shops. The product is to be launched as an independently positioned brand under the name "Red Deer".
Having already created the product design, our task was to create a visually compelling packaging that communicates the key features of the product.
The aim was to establish a design that reflects the craftsmanship, individuality, passion, performance and uniqueness of the product also through the pack design, while clearly communicating the most important features.
Referring to the name "Red Deer", the background appears as red deer fur. Design elements such as the image of the product as a key visual, the use of special fonts, individual illustrations and a clear, classic design architecture underline the brand image: confident, high-quality, natural. The typography is kept in a natural off-white monochrome throughout, which underlines the aspect of authenticity.
Directly under the product name, the contents of the set - comb attachments, brush, mains adapter - are shown as matching icons. Below this, the product benefits are listed - also supported by icons.
The overall result speaks for itself: a high-quality, individual packaging design that ensures successful marketing.
