Since 2001, the "Seattle" glass has been the calling card of the world-famous Beck's brand in the restaurant trade. We were given the rare chance to replace this glass and we seized it.
In the pitch, we were able to succeed with our designs. Now our new glass visualises the brand identity of the traditional Bremen brand and gives the unmistakable taste an equally unique form.
High-quality details such as printed and embossed logo elements on the front and back emphasise the brand positioning. When the glass is emptied, the view leads to another embossed coat of arms in the glass base.
The glass design had to meet a number of functional requirements: in addition to a good feel and sufficient stability in the dishwasher, the aim was to achieve perfect tapping results.
Our shape now allows for an optimal tap angle and controlled froth development thanks to a wide base. The unique shape fits perfectly in the hand and gives the brand icon an equally iconic form in the gastronomy.
