Fürst Bismarck

After we designed the Fürst Bismarck brand relaunch for our client Hansa Mineralbrunnen GmbH, we were commissioned to develop an individual glass bottle design.

In order to present the new glass bottle shape and the new, functional design of the crate generation to the consumer, and at the same time to inform regular customers about the change in the previously familiar appearance, we were also commissioned with the conception and implementation of a film.

The resulting film makes the brand values tangible and exciting for the viewer through images and music.

The new, individual bottle shape underlines the premium positioning as well as the quality standard of the regional brand Fürst Bismarck. This standard is expressed in our new design: The exclusive bottle shape symbolises the high standard of the mineral water with a premium claim.

With the new bottle, the Fürst Bismarck brand impresses with individuality by standing out in the beverage segment in general and from the competition in particular through creativity and uniqueness.Fürst Bismarck thereby sets new, innovative impulses and strengthens its own brand.

The handy glass bottles with a high-end appearance cut a good figure on every dining table and are available in the unit sizes 0.75L and 1.0L - ideal for users with modern, aesthetic demands as well as quality and environmental awareness.

To round off the new brand image, we have also created the new reusable crates for Fürst Bismarck. The modern beverage crates in a silver-coloured metal look surprise with an innovative, dynamic corner detail and a blue band running around the inside. When stacked at the POS, the result is a unique Fürst Bismarck brand block that immediately catches the eye. The result is a beverage crate that fits perfectly with the new brand identity, underlines the premium character of the brand and at the same time attracts greater attention in the beverage market.