Yves Rocher

Our client approached us with a clear task: to combine "high performance technology" with nature and sustainability in a high-quality product design and to generate a strong shelf impact.

A straight-lined jar with metallic detailing stands for "High Performance Technology". Different wall thicknesses create an effective colour effect in which a dark transparent green is the dominant colour. The double-walled container is refillable, and with replaceable cream capsules, the cosmetically high-quality-looking jar can remain in use for a long time.

Various POS approaches convey the core values of Yves Rocher: responsible use of natural resources, high performance, sustainability and high quality.