Experts in Branding, Design and Communication

Ideally, brands communicate at first glance. That’s why we translate brand positioning into a unique and characterful identity. It is designed to deliver a meaningful and consistent message to the target audience and bring the strategic concept to life. Our approach combines strategic insight with creativity.”

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To maintain clarity, we design a robust and straightforward framework for complex brand families. This makes it possible to define connections and create seamless interactions within the brand portfolio. The result is a clear brand structure and orientation for consumers.

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Tomorrow is already yesterday – that’s why brands must constantly evolve in line with their positioning in order to stay relevant. In workshops or brainstorming sessions, we develop ideas for innovations or creative concepts. In doing so, we take into account consumer insights that are relevant to the target audience and connect them with current trends.

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Specific trends are not random phenomena but are derived from mega-trends and consumer needs. Brands must understand the zeitgeist and relevant trends at an early stage in order to unlock their full potential. We not only provide trend analyses but also derive strategic recommendations for action for brands.

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Packaging is often the brand touchpoint with the highest frequency of consumer interaction. That’s why we see it as a strategic communication tool – one that must convey brand content and win over the target audience. Our approach combines meaningful messaging with aesthetic appeal and functional design.

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Our agency has its roots in product design and remains a specialist in structural design to this day. We support numerous well-known companies like Krombacher, Gerolsteiner, and Perwoll in shaping and developing their product designs. In every project, we bring together functionality and creative innovation to meet market demands and exceed consumer expectations.

In our development process, we combine aesthetics in line with the current zeitgeist and brand strategy to meet today’s trends while crafting a unique visual identity through form. The result: shapes that are both emotionally engaging and functionally strong – and unmistakably tailored to the brand.
Thanks to our many years of technical expertise, we ensure feasibility right from the start. And with our holistic branding know-how, we create synergy between structural design and 2D brand design, strengthening the brand identity on every level.

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Clarity and consistency are the foundation of trust. With our Brand Guidelines, we establish clear standards that ensure a seamless and unified brand presence across all media. Ideally, they serve as the brand’s user manual – across channels, teams, and agencies. That’s when the full potential of brand design can truly unfold.

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The best idea means nothing if it’s not executed well. During the design rollout, we ensure a systematic implementation of the brand across all platforms and touchpoints. Our focus is on making sure the brand identity is expressed consistently and effectively in every detail.

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In today’s digital world, every click and every swipe tells part of a brand’s story. As digital branding experts, we analyze a brand’s online presence and ensure that its message is seamlessly integrated into our digital design concepts.

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A successful brand campaign doesn’t just grab attention – it builds lasting connections. Whether it’s out of home, motion content, online or offline, brands need to be where their audience is. We get them there by creating campaign concepts that deliver clear messages and stick in people’s minds.

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Social media is the stage for thoughtful brand presentation. We create the right content to engage target audiences in a relevant and meaningful way. Our approach is guided by measurable results and KPIs that truly matter to the brand.

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Our goal is to stage brands through powerful imagery and dynamic videos that spark emotion and build lasting trust. Every piece of content should contribute to that. Because that’s the only way to create true relevance – and turn brands into love brands.

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We understand the power of targeted and effective advertising on social media to drive brands forward and connect with their audiences. That’s why we combine creative ideas with data-driven precision to deliver real impact and measurable success in social media advertising.

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We believe influencer marketing is more than just placing products. It’s an opportunity to tell authentic stories through tailored campaigns, build trust, and strengthen brand loyalty.

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Personal experience is the most powerful form of interaction. Whether it’s a trade fair booth, a festival appearance, or an augmented reality experience. At JUSTBLUE, we take brand experiences to the next level and leave a lasting impression on the target audience.

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