What it’s about
How do you stand out in a saturated market dominated by established brands like Aperol and Campari? Our solution: Create a sharp contrast and a unique, differentiated brand presence. Déjà-Vu takes us to an oriental-inspired fantasy world, sparking a thirst for adventure and curiosity about new experiences.
In developing the new aperitif brand Déjà-Vu, our focus was set on creating something truly unique –capturing consumers’ attention from the very first glance, inviting them to try it in the gastronomy space, and standing out on the retail shelf. To achieve this, we seamlessly integrated the 3D bottle design with the label’s visual identity.
The tall, slender bottle features curved grooves that wrap around it like a warm, summery breeze from the Orient. Its slightly tapered base, prominent shoulders, and sturdy foundation lend it a subtle masculine touch, appealing to a broader audience, including men.
The diamond-shaped label, in deliberate contrast to the glowing orange liquid, breaks the bottle’s design flow to create a striking visual impact and strong shelf recognition. Intricate ornamental patterns evoke dreams of distant lands and the exotic flavors of 1001 Nights. The brand and design concept were completed with a captivating key visual of communication. The product casts a shadow in the form of an ornamented gateway, symbolizing an invitation to explore unknown, enchanting worlds.
Since its 2020 launch, Déjà-Vu has successfully established itself in the highly competitive aperitif market, ranking among Germany’s top 10 aperitif brands by 2023. The range has since expanded to include a non-alcoholic variant, two RTD (ready-to-drink) options, and smaller bottle sizes, further strengthening the brand’s presence.
