What it’s about
Enjoy naturally delicious moments with dmBio – since 2018, we have been the creative partner behind dm-drogerie markt’s private label for organic food, working on more than 1,200 products. We have crafted a distinctive Visual Brand Identity where every item is uniquely designed, always keeping the target audience, their needs, visual habits, and category codes at the forefront. The core assortment features a consistent and natural look, while special edition products are conceptually and visually tailored to highlight their respective themes.
The design architecture follows a clear structure: The upper section of the packaging enhances appetite appeal, aligning with contemporary visual trends. The lower section provides product information and space for individual storytelling. Thoughtfully crafted illustrations give each product its unique character. All design elements are unified by the prominent logo, which not only serves as the brand’s face but also functions as a central quality seal.
We take pride in continuously integrating innovations into the dmBio product range. This ongoing evolution ensures that the brand remains flexible, engaging, and relevant. Despite its dynamic growth, dmBio stays true to its consistent brand image, ensuring that its products always feel authentic and trustworthy.
The dmBio design relaunch has also influenced the overall visual identity of other dm private labels. The centrally positioned logo has since become a unifying visual element and a key design anchor across many dm brands.
