What it’a about
Edding tasked us with evolving the packaging of its acrylic range to create a stronger emotional connection with the brand and visually anchor its brand strategy. The focus was on incorporating new material trends in the hobby artist segment to best align the products with the target audience’s needs. The goal was to create a design that highlights the brand’s creativity while also communicating the versatility of acrylic paints on various surfaces such as canvas, terracotta, wood, and stone.
In line with the target audience, the design aimed to inspire and offer simple, high-quality solutions that deliver quick, impressive results. With highly pigmented colors and permanent acrylic quality, users can unleash their creativity on the spot while relying on vibrant, long-lasting colors.
To bring the client’s creative vision to life and meet the audience’s expectations, we designed packaging that emotionally engages consumers, celebrates the range’s color diversity, and emphasizes user-friendliness. Additionally, a workshop with various artists fostered a creative exchange that provided unique artistic elements for the design. This allowed for a seamless integration of Edding’s values – innovation, versatility, and quality.
With the guiding principle “Acrylic painting made simple!” we developed packaging that embraces the full potential of the Acrylic Range. A transparent strip highlights the premium acrylic paint inside, while precise product images and coding enhance navigation. Clearly designed pictograms make the application process even more intuitive. This holistic design merges aesthetics with functionality, catering to the needs of a creative, semi-professional audience seeking easy and inspiring solutions.
The new Edding Acrylic Range now features packaging that makes the brand’s creative DNA tangible, offers clear differentiation, and perfectly addresses the needs of the growing acrylic market. A design that inspires, sparks creativity, and positions Edding as a leading provider in the hobby artist segment.
