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Hansaplast in 1st Place: Concept and Assets for Benchmark Digital Campaign

Communication Content Creation Content Strategy Digital Campaign Visual Conception

What it’s about

Hansaplast is the undisputed No.1 plaster brand in Germany. In order to further extend its lead over the competition, a digital communication campaign was to be produced.

Firstly, we developed a conceptual platform for the campaign in order to maximise relevance in the target group. On this basis, we designed the new No.01 logo, which depicts the stylised shape of a plaster. Subsequently we then designed and produced the campaign assets.

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