What it’s about
For nearly 20 years, we’ve been a trusted creative partner for NIVEA – working as part of their international agency pool across all product categories and global markets. What began with a successful pitch for NIVEA Hair Care has evolved into a long-standing collaboration that continues to this day.
From Face Care to Sun, from global innovation projects to limited editions – our role extends far beyond packaging design. We support NIVEA holistically: as a strategic creative partner in innovation processes, as a conceptual lead for brand storytelling, and as a design agency for global rollouts. Always with a deep awareness of regional market needs, cultural visual habits, and the global character of the brand.
Our goal: to make brand identity visible – consistently, meaningfully, and with a clear sense of context.
One of our longest-running focus areas is the Face Care category. Over the years, we’ve co-developed and designed numerous products – across the women’s and men’s skincare ranges – ensuring both range differentiation and strong shelf consistency for the brand.
It is always a great challenge to develop a solution that meets the demands of individual markets. A good example of this is Micellar Water, which combines a technological product promise with a clear and distinctive design.
In more specialized care segments like Luminous Anti-Spot Cellular Serum or the NIVEA Men Anti-Age Power Serum, we worked on refining established design codes and developing new sub-architectures within the existing product lines. While Luminous was translated into new formats, the Power Serum received a unique visual identity tailored precisely to the NIVEA Men universe.
In the Sun category, we led the redesign of the entire Face Range, which will be launched in 2026 – including line extensions like Invisible Finish. Here again, intuitive comprehension, sensorial appeal, and brand consistency were central.
A creative highlight: designing Limited Editions. Together with Beiersdorf, we developed the Artist Edition in collaboration with illustrator Ayumi Takahashi. The result: a multi-stage design process that brought to life a visually cohesive brand world – spanning packaging, point of sale, and social media.
