What it’s about
How do you bring products exactly where they matter – right into the lives of your audience? That’s the challenge we took on for RUF. The result: a digital strategy fully aligned with the customer journey – insight-driven, channel-specific, and always close to real needs.
Together with the client, we developed strategic concepts and turned them into tailored activations and content formats – rolled out exactly where they could make an impact: across social media, via a dedicated landing page, and at key digital touchpoints.
The spotlight was on RUF’s Kids Baking Mixes and the new launch of Happy Cakes. In close collaboration, we shaped the foundational concepts for both product worlds – from brand positioning and audience insight to storytelling and tone. Once the strategic groundwork was laid, it was time to bring it to life.
For Happy Cakes, we created an emotionally charged landing page that staged the product in an irresistible way – designed with a clear conversion journey linking directly to the e-store.
To fuel engagement and drive sales, we activated digital sweepstakes and social media promotions that made it fun to interact with the brand.
For the RUF Kids range, we crafted a delightful digital experience filled with imagination and play – complete with custom characters, kid-friendly recipe videos, whimsical props, and joyful content for both little bakers and their parents. Our scope: concept, storyboarding, production, and rollout across social channels. The videos did more than explain preparation – they opened up an emotional gateway into the product world.
The RUF product universes are a strong example of how strategy, creativity, and multi-channel thinking can come together to truly resonate with the audience.
