With its new Body Spray range, 8×4 is opening a new chapter. It’s no longer just about freshness and functionality, but more about fragrance, emotion and lifestyle. And that’s exactly what we wanted the packaging to express: distinctive and attention-grabbing, while still clearly rooted in the 8×4 brand world. A design language that speaks to Millennials and Gen Z, stands out on shelf and brings each fragrance to life at first glance.
Body Sprays are more than just a quick refresh. They match your mood, your outfit and the moment, almost like a little accessory. That feeling became a key part of the design. Each variant tells its own fragrance story, giving you a sense of its individual character before you even spray it.
To bring this to life, we created an expressive design world built around bold colors, large-scale fragrance visuals and striking typography. Each variant has its own personality while remaining part of a clear and cohesive design system. Selected brand elements connect the range back to the existing 8×4 world, giving it the freedom to stand on its own without losing its roots.
JUSTBLUE accompanied the entire process from the first design ideas all the way through to final print preparation. One particularly exciting challenge was translating the designs onto aluminum cans. The printing process comes with tight limitations when it comes to the number of colors, gradients and fine details. Every illustration therefore had to be carefully adapted to meet the technical requirements while preserving the original look and feel and ensuring a smooth production process.
The result is a packaging design that clearly sets the new Body Spray range apart from the classic deodorant portfolio and puts fragrance firmly in the spotlight. Colors, illustrations and typography create an emotional presence with strong shelf impact, making one thing clear at first glance: this is the beginning of a new product category within the 8×4 brand world.
